Established in 20 February 1963 as Chrysler Philippines Corporation, Mitsubishi Motors Corporation now markets over 16 types of vehicles in the Philippines, after 48 years of operation.
Vehicles range from the easily recognizable Lancer, Galant and Eclipse passenger cars, to light commercial vehicles of different images and purposes: the ubiquitous Pajero and the active Strada, Montero Sport, Grandis and Fuzion. Also included on the line-up are Adventure, L300 Versa-van and commercial vans. Moving the industry are the FK/FM trucks and the Rosa buses. Tucked neatly between the light duty pick-ups and heavy haulers are the Canter light truck and Rosa mini-bus.
Today, Mitsubishi, headed in the Philippines by Mr. Hikosaburo Shibata, produces thousands of vehicles a year in a 190,224 sqm. plant along Ortigas Avenue Ext., Cainta, Rizal. Mr. Hikosaburo Shibata is leading the company to focus on four major concerns: Manufacturing, Marketing, Labor / Management Corporation and Community Involvement.
In manufacturing, production programs are aimed towards product quality. Quality Circles provide the impetus for continuous involvement of manufacturing processes leading to improved quality and cost-effectiveness.
With Total Customer Satisfaction remaining to be the underlying commitment, the importance of delivering products and services that are attuned to the complex and changing needs of the customers in the Philippine market setting remains to be the thrust of marketing activities and efforts.
All in all, after 48 years of existence in the country’s automotive industry, Mitsubishi Motors continues to offer quality products and services to the Philippine market.