Triton and Xforce Win iF Design Award 2024
Tokyo, March 5, 2024 – Mitsubishi Motors Corporation (hereafter, Mitsubishi Motors) announced that the All-New Triton1 – a one-ton pickup truck – and the All-New Xforce compact SUV have won the iF DESIGN AWARD 2024 in the product design discipline2.
Mitsubishi Motors offers fulfilling mobility lifestyles that awaken the adventurous spirit of drivers and provide excitement for everyone on board. The company is committed to providing customers with reliability and excitement by pursuing its core values of dynamic strength, robustness and authenticity backed by function, and thereby creating design that evolve with the times.
Identifying outstanding design for 70 years, the iF DESIGN AWARD is one of the world's most prestigious design awards organized by iF International Forum Design GmbH based in Hannover, Germany. For the iF DESIGN AWARD 2024, around 11,000 entries submitted from 72 countries were judged by a jury of 132 international design experts based on five criteria – idea, form, function, differentiation and impact.
"We are truly honored to receive one of the most distinguished design awards in the world for the two All-New models we launched this fiscal year," said Seiji Watanabe, division general manager of design, Mitsubishi Motors. " I believe each model was recognized for expressing its own character in a unique form – the Triton shows a daring expression, and the Xforce adopts an agile look – while also combining robustness, which is typical of Mitsubishi Motors’ design. This award will become our driving force in introducing the Triton and the Xforce to even more customers."
All-New Triton
Based on the Beast Mode design concept, the All-New Triton expresses toughness and strength expected of a pickup truck, while at the same time demonstrating an imposing look with ruggedness and agility. The interior features a robust, horizontally themed instrument panel that allows drivers to easily see changes in the position of the vehicle while driving. The dials and switches can be operated with ease even when wearing gloves, and the steering wheel, grips and door handles are designed with a focus on grip comfort and sturdiness.
iF DESIGN AWARD website
https://ifdesign.com/en/winner-ranking/project/mitsubishi-triton/643331
Special website
https://www.mitsubishi-motors.com/en/products/triton